Why does YouTube Premium keep getting more expensive?

YouTube Premium prices have increased due to a combination of inflationary pressure, the need to support creators, and strategic efforts to boost revenue through premium subscriptions. These hikes often follow increased efforts to curb ad-blockers, pushing users towards the ad-free, bundled YouTube Music service. Google Help +3
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Is there a way to get YouTube Premium cheaper?

To get YouTube Premium cheaper, use student/family plans, sign up for the annual plan, bundle with Google One or Google Fi, try a VPN to subscribe from a cheaper region like India or Turkey, or look for special deals and free trials. Avoid paying the Apple "tax" by subscribing via a web browser instead of the iOS app, as it's often more expensive. 
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Is YouTube to end grandfathered $7.99 YouTube Premium pricing?

Yes, YouTube ended its long-standing $7.99/month grandfathered pricing for early YouTube Premium/Music Key subscribers in 2025, increasing these loyal users' rates to the standard $12.99/month (or higher in other regions), ending nearly a decade of discounted rates and bringing everyone onto more consistent pricing. This change followed earlier price hikes for other grandfathered groups, signaling Google's move to consolidate all users to current subscription costs. 
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Why does my YouTube Premium cost more?

In this case, Google, like most developers on iOS or Android, are raising the price of their service on the App Store to compensate for platforms they pay their host platform facilitating the transaction. Yes it annoying, but you can avoid it by signing up on youtube.com.
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Why am I being charged $18.99 for YouTube Premium?

Your YouTube Premium costs $18.99 because you likely subscribed through the Apple App Store on an iPhone or iPad, which adds a surcharge (around 30%) to cover Apple's fees, making it more expensive than the standard $13.99 individual plan. To pay the lower price, you need to cancel your current subscription and sign up directly through the YouTube website in a web browser (on any device) after your old subscription expires, avoiding the Apple tax. 
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YouTube Premium Hides Its Cheaper Plan From Some Users: Here's How to Get It!

How much is 1 year of YouTube Premium?

The YouTube Premium annual plan costs $139.99 for an individual, offering about a 15% savings compared to the monthly plan, and covers 12 months of ad-free viewing, downloads, and background play without automatic renewal, though it's non-refundable if canceled early. 
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Is it worth buying YouTube Premium?

Yes, YouTube Premium is worth it for heavy users who value uninterrupted viewing, offline access, and background play, combining ad-free YouTube with YouTube Music Premium, making it a strong value if you watch a lot or already pay for a separate music service, but less so for occasional viewers who don't mind ads. Key benefits include ad removal across all devices, downloads for offline viewing, background play (audio with the app closed), Picture-in-Picture (PiP), and access to YouTube Music Premium. 
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Which YouTube Premium is the cheapest?

The cheapest way to get YouTube Premium depends on your needs, with YouTube Premium Lite offering ad-free viewing (but no music app) for around $7.99/month, while the cheapest official individual plan is the Student discount at $7.99/month (with verification), and the Family plan at $22.99/month splits costs among up to 5 household members. For potentially lower prices in other regions like India or Turkey, you might use a VPN, but this involves extra steps. 
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Can I get a refund on YouTube Premium?

If you have an active paid membership, sign in to request a refund. Looking for a channel membership refund? Channel memberships are different from YouTube Premium and YouTube Music Premium memberships. You can also check how you're billed, request a refund through Google Play or get in touch with Apple support.
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Why is YouTube Premium 18.99 on Apple?

YouTube Premium costs more on Apple ($18.99) compared to its direct price ($13.99) because Apple takes a commission (15-30%) on in-app purchases made through its App Store, a fee YouTube passes onto the user to cover the cost, notes Google Support, Reddit users, and Apple Discussions. To get the lower price, users must cancel their Apple subscription and resubscribe directly on the YouTube website using a web browser, not the app. 
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Can 2 people use 1 YouTube Premium?

Yes, two people can use one YouTube Premium account, either through a Two-person plan or a Family plan, but all members must reside in the same household as the manager, with recent enforcement on this rule. The Two-person plan shares benefits with one other person, while the Family plan shares with up to five others, allowing each user their own library and recommendations. 
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How do I get my 6 month free premium on YouTube?

You can get 6 months of free YouTube Premium primarily through Google Fi Wireless's Unlimited Plus plan, which includes it as a perk, or sometimes via promotions with new device purchases (like certain OnePlus phones) or bundled offers from partners like Best Buy or Times Prime, though these vary; otherwise, standard trials are usually just 1 month for new users. 
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What was the original price of YouTube Premium?

On June 18, 2018, YouTube rebranded the service as YouTube Premium. The price of the service also changed from US$9.99 to US$11.99 per month for new subscribers.
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Is there a free alternative to YouTube Premium?

NewPipe has been created with the purpose of getting the original YouTube experience on your smartphone without annoying ads and questionable permissions. The application is open source and you can check on it at GitHub.
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How to get a 1 year subscription of YouTube Premium?

To get the YouTube Premium annual plan, open the YouTube app on your phone/tablet, tap your profile picture, select "Get YouTube Premium," choose the "Annual" option, and complete the payment; this plan is prepaid for 12 months, doesn't auto-renew, and is generally available in specific countries like the US, Canada, India, and Japan. 
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How to get the $10 discount on YouTube TV?

YouTube TV has offered select existing subscribers a targeted $10 monthly discount for six months, reducing the price from $82.99 to $72.99, often to prevent cancellations after sports seasons or Disney disputes. To check for eligibility, you must use a web browser (not the app), go to your Profile > Settings > Membership > Manage Plan, and start the cancellation process, where a pop-up offer might appear for eligible users, or you might need to contact support via chat for the deal. 
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Is there a fee for canceling YouTube Premium?

When you become a YouTube paid member, you'll automatically be charged the membership price at the start of each new billing cycle until you cancel. When you cancel your membership, you won't be charged again unless you re-subscribe. Your YouTube paid member benefits will continue until the end of the billing period.
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What's the difference between YouTube Premium and YouTube TV?

YouTube Premium removes ads, enables background/offline play for regular YouTube, and includes YouTube Music, while YouTube TV is a separate service replacing cable with live TV channels, sports, and DVR, but ads still play on live content. The choice depends on your goal: Premium for an ad-free standard YouTube experience or TV for cord-cutting. They are different subscriptions, though a Premium member still sees ads on live TV but gets ad-free YouTube content within the TV app. 
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Will Apple refund YouTube Premium?

If you have an active paid membership, sign in to request a refund. YouTube purchases made through the App Store require authorization from Apple and are subject to their refund policies.
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How do I get YouTube Premium at a discounted price?

To get YouTube Premium cheaper, use student/family plans, sign up for the annual plan, bundle with Google One or Google Fi, try a VPN to subscribe from a cheaper region like India or Turkey, or look for special deals and free trials. Avoid paying the Apple "tax" by subscribing via a web browser instead of the iOS app, as it's often more expensive. 
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Is Netflix cheaper than YouTube Premium?

YouTube Premium costs 90% as much as a standard Netflix subscription, but with one major difference: Netflix needs to spend ~17B on content per year to collect that $15.49/mo. Youtube gets content for free and pays out a revenue share.
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What are the disadvantages of YouTube Premium?

YouTube Premium's disadvantages include its high cost, bundled YouTube Music (unwanted by some), remaining creator-embedded ads, inconsistent exclusive content, and the fact that some core features (like offline downloads) still need internet for initial setup or syncing, making it feel like a poor value for users who don't heavily use its extra features. 
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Why would anyone buy YouTube Premium?

As part of your YouTube Premium benefits, you can enjoy music on the YouTube Music App ad-free, offline, and on-the-go: Enjoy millions of songs, videos, and hard to find content like remixes, covers, and DJ sets without ads.
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Why is YouTube Premium $18.99 on Apple?

YouTube Premium costs more on Apple ($18.99) compared to its direct price ($13.99) because Apple takes a commission (15-30%) on in-app purchases made through its App Store, a fee YouTube passes onto the user to cover the cost, notes Google Support, Reddit users, and Apple Discussions. To get the lower price, users must cancel their Apple subscription and resubscribe directly on the YouTube website using a web browser, not the app. 
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Is YouTube Premium cheaper if you pay annually?

Yes, YouTube Premium is cheaper if you pay annually, offering about a 15% discount compared to the monthly individual plan by paying $139.99 for a year instead of paying $13.99 monthly, which breaks down to roughly $11.67 per month, but remember the annual plan doesn't automatically renew and isn't refundable if canceled early. 
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