Is cable TV still losing subscribers?

Yes, cable TV is still rapidly losing subscribers, with US households with cable dropping from 105 million in 2010 to 68.7 million in 2025, a 35% decline. Cable’s share of total TV viewing plunged to 21.2% in January 2026, down from 35.6% in 2021, as consumers switch to streaming. Major providers like Comcast and Charter continue to lose hundreds of thousands of subscribers quarterly. CableCompare +3
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Is cable TV still declining?

Cable television networks accounted for 21.2% of total U.S. television viewing in January 2026, according to the latest data released by Nielsen. The figure marks a steep decline from 35.6% in January 2021 and underscores a five-year slide in cable's share of the market.
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What is the best cable company to go with?

The "best" cable service depends on your needs, but Xfinity often ranks high for overall cable, Verizon Fios for channel lineups, and Spectrum for no-contract or streaming bundles; however, many reviews now highlight live TV streaming services like YouTube TV, Hulu + Live TV, Sling, and DirecTV Stream as top choices for flexibility, channel variety, and features like cloud DVR, often beating traditional cable for value, with DirecTV getting high marks for choice and bundling options. 
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How many people still subscribe to cable TV?

However, those days are long gone. Today, IBISWorld reports 66.1 million American households subscribe to cable, a drop of roughly 35% from the peak. The trend of people canceling cable TV subscriptions is intensifying, with Forbes estimating that over 10 million people canceled subscriptions just in 2022 and 2023.
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What is the future for cable TV?

Key Takeaways. Streaming dominates 2025 viewing habits, capturing 47.3% of all U.S. TV time compared to cable's 24.1%. Cable subscribers have dropped to 68.7 million households in 2025, down from 105 million in 2010, a 35% decline over 15 years.
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Declining Subscribers: The Fall of Cable TV Providers | Part 1

What are people replacing cable TV with?

Yes, most live streaming services include major news networks. YouTube TV, Hulu + Live TV, Fubo, and DirecTV Stream all carry CNN, Fox News, MSNBC, and other 24/7 news channels. For free options, Pluto TV has channels drawing content from networks such as Bloomberg, CNN, and NBC News.
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Has Fox News viewership declined?

During primetime, Fox News was down by -21% in total viewers and -38% in the A25-54 demo. During total day, the network saw decreases of -18% in total viewers and -39% in the demo – it was the only network with declines within this yearly comparison.
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Do I really need cable TV anymore?

There little to no content unique to cable anymore. Everything is in streaming and far more in streaming than cable. Prices aren't bad if you simply cancel everything and pick a different service to subscribe to and just watch that. The olympics are on peacock, it might be a good time to do a month of that.
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What are Jesse Watters' ratings?

At 8 PM/ET Jesse Watters Primetime led all of primetime with 3 million viewers and 275,000 in the 25-54 demo, outpacing broadcast offerings including ABC's Abbott Elementary (2.8 million viewers).
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Who is the biggest cable TV provider?

Comcast is the biggest cable company in the USA, with services spanning cable TV, broadband, streaming (Peacock), and business solutions. Key Differentiators: Market leader in American cable television services. Advanced Xfinity platform integrating cable, broadband, and streaming.
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How to lower cable bill for seniors?

To lower a cable bill for seniors, negotiate with your provider for basic packages, bundle services, cut unnecessary premium channels/DVR, use auto-pay/paperless billing, check for low-income internet programs like Xfinity Internet Essentials, and explore cord-cutting with streaming/antennas for potential big savings. 
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Is there a senior discount for cable TV?

Seniors can find cable deals through providers like Spectrum, Xfinity, and DISH, often with low-cost internet options via programs like Spectrum Internet Assist or AT&T Access for qualifying low-income seniors, plus specific discounts like Dish Network's 55+ Plan for free movie rentals or tech protection. Key deals include budget TV plans (around $20-$45/mo), internet assistance programs (as low as $10-$15/mo), and bundles, with providers offering features like voice remotes (Xfinity) and no contracts (Spectrum). 
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Who has the cheapest cable TV?

The cheapest cable TV options often start with streaming-focused live TV services like Sling TV (around $20-$40/mo) or basic packages from providers like Optimum (~$30/mo) or Xfinity's Choice TV (around $50/mo), but prices vary significantly by location, and you need to watch for extra fees and bundles; for no-sports, no-local-channel needs, Philo (~$25/mo) is very cheap. For truly budget options, check for low-income programs or consider streaming apps like Philo or Sling TV for basic cable-like experiences without traditional contracts. 
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Why don't people use cable anymore?

People are cancelling cable TV primarily due to high costs, the desire for on-demand viewing, and frustration with rigid bundles, opting instead for more flexible, affordable, and content-rich streaming services like Netflix, Disney+, and YouTube that offer personalized experiences without long-term contracts. The perceived poor value of paying for numerous channels they don't watch, combined with the explosion of high-quality, exclusive content on streaming platforms, makes cable less appealing, even for older demographics. 
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What is the #1 TV show right now?

As of early March 2026, Bridgerton is dominating streaming charts, often #1 on Netflix globally and highly popular on Nielsen, while HBO's A Knight of the Seven Kingdoms (a Game of Thrones prequel) is a top contender on IMDb and Rotten Tomatoes for new series. The #1 show varies by platform, but Bridgerton is a consistent top performer across many metrics, followed by hits like The Night Agent and new releases. 
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Were Jimmy Kimmel's ratings dropping?

Yes, Jimmy Kimmel's ratings saw a massive surge after his brief suspension in September 2025, achieving record numbers, but then dropped significantly in the following weeks, falling back towards his pre-suspension averages and even below some quarterly figures, though they remained strong compared to a year prior, with a 37% drop from his 2015 highs by late 2025. The huge initial viewership from his return, boosted by affiliate blackouts, quickly faded, but his online presence remained strong, with YouTube views soaring. 
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Why did Jesse Watters leave his wife?

Jesse Watters' first marriage to Noelle Inguagiato ended because he had an affair with his now-wife, Emma DiGiovine, who was a junior producer on his show at the time, leading to his divorce in 2019 after admitting to the affair. Watters reportedly met DiGiovine while married and engaged in manipulative behavior to woo her, like letting her car tires down for a ride, before their relationship became public, prompting his separation from Inguagiato in 2017.
 
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Does Trump still watch Fox and Friends?

Yes, Donald Trump still watches and engages with Fox & Friends, even though he sometimes publicly criticizes hosts like Steve Doocy when they challenge him, viewing the show as a primary source for shaping his narrative and rallying his base through a consistent feedback loop of watching and tweeting about the program. Despite occasional complaints about perceived disloyalty, he maintains a strong connection, frequently appearing on the show, influencing its topics, and even appointing former Fox personalities to his administration, showing his reliance on the network. 
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How is Greg Gutfeld's show doing in the ratings?

Gutfeld! ratings are strong, often leading cable news in late-night slots, consistently drawing millions of viewers and ranking as a top show on Fox News, sometimes even surpassing broadcast network late-night counterparts in total viewership and key demographics in 2025 and early 2026, according to reports from ADWEEK](https://www.adweek.com/tvnewser/cable-news-ratings-for-february-2026/), [TV Insider](https://www.tvinsider.com/1236364/late-night-december-ratings-kimmel-colbert-fallon-meyers/), and [LateNighter](https://latenighter.com/news/ratings/gutfeld-breaks-a-new-ratings-record/), [USTVDB](https://ustvdb.com/networks/fox-news/shows/gutfeld/), [New York Post](https://nypost.com/2026/02/26/media/fox-news-crushes-cnn-ms-now-in-february-with-35-more-viewers-than-both-channels-combined/), [ADWEEK](https://www.adweek.com/tvnewser/week-of-feb-16-2026-cable-news-ratings/), and [Fox News](https://www.foxnews.com/media/fox-news-beats-cbs-primetime-viewership-strongest-monthly-performance-year/). The show performs particularly well in the key 25-54 demographic and saw significant year-over-year growth in early 2025, becoming a major success for Fox News. 
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What is the best alternative to cable TV?

The best cable TV alternatives are live TV streaming services like YouTube TV, Hulu + Live TV, Fubo, and Sling TV, offering varying channel lineups, prices, and features for live news, sports, and entertainment, alongside on-demand options, with options like DIRECTV via Internet for traditional channel surfing and free services like Pluto TV for minimal cost. The "best" choice depends on your priorities: YouTube TV for overall value and multi-view, Fubo for sports, Hulu for bundled entertainment, and Sling for budget-friendly customization.
 
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What percentage of Americans still pay for cable?

With all of the streaming services out there, why are people still paying for cable TV? Live sports and comfort are the big reasons. Earlier this year, we surveyed 11,000 Americans about their TV and internet plans and discovered that around 51% of people still pay for cable TV.
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Can I get rid of my cable box with a smart TV?

How do I get cable channels without a box? You can watch cable channels with a streaming player using cable alternative services or access select channels available in your area for free with an HDTV antenna.
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Where do Trump supporters get their news?

Trump supporters get their news from a mix of established conservative media like Fox News, right-leaning outlets such as Breitbart and Newsmax, podcasts like The Daily Wire and The Joe Rogan Experience, and increasingly from social media platforms like Facebook, YouTube, and X (formerly Twitter), where they also encounter alternative and partisan content. Friends, family, and church also serve as important news sources, especially for older Republicans. 
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Which has better ratings, CNN or Fox?

Fox News consistently has significantly more viewers than CNN, often averaging millions more in both total day and primetime, leading the cable news genre for years, although CNN sees viewership spikes during major news events and political coverage. For instance, recent February 2026 ratings show Fox News with roughly 2.6 million primetime viewers versus CNN's 807,000, demonstrating Fox's dominant lead. 
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Is anyone still watching CNN?

As of December 2023, CNN had 68,974,000 television households as subscribers in the United States.
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